There are plenty of online business directories out there. However, they are not all created equal. Here are some of the reasons our directory is still succeeding 12 years later:
HUMAN EDITEDUnlike the vast majority of online business directories, every single one of our listed attorney's profiles is checked and edited by a human editor.
NO FREE LISTINGSThe web is littered with free directories. Spend a little time on any of them and you will see that the majority of listings are completely inaccurate and out of date - a nightmare for site visitors, who invariably give up after a minute or two. All of our listed attorneys are paying members and therefore find it worthwhile to keep their details high quality and up-to-date.
NO EXTERNAL ADVERTISINGDespite getting constantly approached by companies to do banner and sidebar advertising, we do not have any external advertising on our site. Our site visitors have a clean interface with zero distractions.
WE ARE NICHEOur directory is not a general business directory where every type of business is jammed into a one-size-fits-all business listing. People needing legal services services in South Africa come directly to us.
PERSONALISEDOne of our defining insights was that people needing legal services prefer to deal with people - not corporations. Our directory is unique - each attorney is listed individually - not as a firm. Only once a principal member of a firm is listed is there the option to also activate a Firm Profile Page.
OUR SOLE BUSINESSWe are not a legal service or institution who decided that it would be a good idea to have a search functionality for members on their main website. Nor are we running our own law business behind the scenes and cherry-picking the best enquiries for ourselves.
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